See a recap by moderator Tim Vermeulen




At their annual Milan Breakfasts in 2011, Premsela invited me along with Scott Burnham, Joost Grootens, Lilet Breddels, and Alberto Meda to discuss the importance of trust in design.



How is this issue, from the brand dominance of Apple to the wave of "authentic" handicraft, indicative of a new context for design within society? Will the audience for design demand a different relationship from the producers and markets that supply them?